Ask any small business owner about their last digital ad campaign and you will hear the same three things: high cost-per-click, rising ad-blocker usage, and algorithms that change every quarter.
A 2025 News Media Canada study (Newspapers 24/7, n=2,418) found that 86% of Canadian adults still read a newspaper every week, and 60% trust ads in printed newspapers and e-editions over any other channel.
For a local advertiser, that trust gap is the entire ball game. A coupon in a community publication that the reader picked up at their coffee shop sits in the home for 4 to 6 weeks. A targeted Facebook ad sits on the screen for 1.7 seconds.
Print also gives you something search ads do not: a guaranteed neighbourhood, every single month. ChitChat is hand-delivered to 5,000+ homes per zone and stocked in coffee shops, salons, medical offices, and recreation centres across 9 BC cities.
Combine that print exposure with a dedicated online business profile, trackable coupon codes, and a measurable performance report — and suddenly “old media” starts to look a lot like the best marketing decision you can make in 2025.
