Our Story

We connect communities to the local businesses they love.

ChitChat is a premium full-colour monthly publication and online directory built around one belief: when local businesses thrive, communities thrive.

Reader enjoying ChitChat
Our Mission

More than a publication — a community catalyst.

ChitChat is inspired by community publications like Coffee News — but reimagined for the modern reader and modern advertiser. Full-colour. Beautifully designed. Backed by a smart online platform so your message keeps working long after the issue is read.

  • Distributed monthly to 5,000–10,000 readers per edition
  • 300+ high-traffic distribution spots across BC
  • Every advertiser gets a dedicated online profile
  • Local stories, recipes, coupons and events in every issue
Our Values

What guides every issue we publish

Community First

We exist to celebrate and strengthen the neighbourhoods we publish in.

Local Business Champions

We level the playing field so small businesses can compete with the big chains.

Trustworthy Voice

A friendly, magazine-quality publication readers actually look forward to.

Hyper-Local Reach

Boots-on-the-ground distribution at the places your neighbours visit weekly.

Why local advertising still works

Print + Online beats algorithms

In 2025, attention is scattered. Local print earns trust digital ads cannot buy.

82%

of consumers trust print ads more than any other medium (MarketingSherpa).

72%

of readers act on a local publication ad within 30 days.

5x

longer brand recall vs. social media impressions.